TikTok Offers Users Power to Decrease Artificial Intelligence-Made Content in Their Feeds

Users will soon have a updated setting that permits them to reduce the quantity of AI-made videos appearing in their streams. This move comes as the company announced that it now features more than 1 thousand million content made with AI.

Trial and Implementation

The new functionality is in a pilot phase over the following weeks before a widespread release. This development aligns with a rise in AI content, spurred by new video-generation tools.

The Broader AI Trend

Studies have shown that approximately one in 10 of the fastest-growing channels on another major platform only show content made by AI. A considerable share of this content is classified as “AI slop”, a term for substandard, bulk-generated content that is often illogical or bizarre.

“We know from our community that many people like content made with AI tools, including AI artwork to informative clips, and we aim to provide users the power to see more or less of that, based on their own preferences,” said a company executive.

AI on the Platform

The platform announced that there are now 1.3 billion videos on its network identified as made with AI. Collectively, more than 100 million pieces of content are uploaded to the platform each day, making clips made by AI a relatively small percentage of its overall inventory.

How to Adjust Settings

Members will be capable of limit or boost the level of AI content they view by using the topic control setting in the application and selecting the AI content topic. Additional categories that can already be adjusted under the filter cover current affairs, style, aesthetics, and movement.

AI Disclosure Rules

The platform’s rules require content makers to label convincing artificially created content, and it prohibits malicious fake videos of well-known individuals or crisis events. Any believable artificial content that is without a tag can be taken down under its user guidelines.

Furthermore, the service will from now on add an artificially created label to content made using its built-in AI features, or detected by an cross-platform project for spotting artificial media. This action is intended to deter users from seeking to circumvent the labeling process.

Educational Initiatives

The company is also establishing a two million dollar awareness program for professionals and institutions to create informative material about responsible artificial intelligence. This program will benefit charitable organizations dedicated to teaching coding and technology.

Content Safety Approach

TikTok has defended its moderation strategy, during discussion over proposals to lay off hundreds of safety staff in Britain. TikTok is expected to eliminate hundreds of positions in its trust and safety team in the UK capital, with worker representatives and digital protection specialists voicing alarm that people are being substituted by automated systems.

A senior executive explained that human moderation would remain essential, but automated tools can shield workers by eliminating the most graphic content prior to it gets reviewed by humans. The company announced a 76% decrease in shocking and graphic content reviewed by human moderators over the last 12 months due to intervention by its AI tools.

We believe it is crucial to integrate staff and AI to maintain a secure environment,” the official commented. “We’ll have people as involved in the system, but we further consider it’s highly necessary to minimize viewing of harmful content as swiftly, which is why a significant AI assistance is proving valuable process content quickly.”
Brian Murphy
Brian Murphy

Digital marketing specialist with over a decade of experience in SEO and content strategy, passionate about helping businesses grow online.